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With Acquisition of DONNA.ai, SIAA Expands Tech, Data, Analytics Focus

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SIAA, Inc., the leading Agent Alliance today announced the asset acquisition of DONNA®.ai, formerly Aureus Analytics. Over the last decade, DONNA.ai has built a cutting-edge data and analytics platform for retail agencies, networks, aggregators and carriers. This asset acquisition is the next step in expanding SIAA’s data capabilities.

DONNA®.ai has become a key vendor and thought leader as SIAA strives to build value for all parties involved in its ecosystem.

“Joining forces with DONNA.ai is an exciting step forward in leveraging advanced data and analytics to drive growth and innovation across the independent agency ecosystem. By combining capabilities, we’re creating new opportunities in SIAA’s network for member agencies, carriers, and other partners to thrive in an increasingly data-driven world,” said SIAA’s CIO, David Meinen.

Anurag Shah, CEO and co-founder of DONNA®.ai will become SIAA’s chief data officer and the former DONNA.ai team will be integrated into SIAA’s existing technology and data infrastructure team.

Matt Masiello, SIAA’s CEO added, “SIAA has continued to evolve to meet the needs of the P&C insurance distribution channel, IAs, IA carriers, and wholesalers. Over 30 years we have expanded our benefits to include market access, enhanced compensation, and agency support and development services. Now we’re executing on technology, data, and business intelligence to continue to lead from the front on independent agency evolution.”

In 2023, SIAA made significant investment into iPortfolio® utilizing data and analytics in support of its 5,200 member agencies and strategic partner companies and vendors.

Learn more about SIAA.

HBCU Student Leadership Program: Builders Mutual Announces Partnership with National Association of Homebuilders

Builders Mutual, a leading writer of insurance for the construction industry, has announced that it will become a Diamond Sponsor of the National Association of Homebuilders’ (NAHB) HBCU Student Leadership Program.

NAHB’s HBCU Student Leadership program works to give diverse, young adults an opportunity to gain the skills, knowledge, and connections needed to thrive in the residential construction industry. The most common ethnicity of construction managers is White (78.0%), followed by Hispanic or Latino (13.9%) and Black or African American (3.4%).

“The NAHB HBCU Student Leadership Program is designed to equip young adults pursuing a construction-related degree with leadership skills, industry connections, and practical resources needed to excel in residential construction,” said Greg Zick, AVP, NAHB Workforce Development. “This program could not exist without the generous support of Builders Mutual.”

Through this initiative, NAHB works with 10 HBCU residential construction programs to create a specialized program for cohorts of students from each school. There are nearly 300 students in the program.

“We are excited to be teaming up with NAHB to work towards building a younger and more diverse construction workforce,” said Mike Gerber, Builders Mutual CEO. “Expanding opportunities for a new generation from varied backgrounds in construction ensures innovation, sustainability, and a stronger future for our industry.”

The initiative will focus on residential construction, leadership, career development, and networking. NAHB will further the initiative by working with local Home Builder Associations to build relationships between young people and industry members.

Learn more about Builders Mutual.

SlopeScout: An Easier Way to Determine Slope

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Calculating slope and determining related risk is a necessary component of insurance underwriting. But current methods of slope assessment are time-consuming and imprecise.

To make the lives of underwriters everywhere that much easier, we’ve been working to develop a new method of slope determination. SlopeScout (Patent Pending) expedites the process and return accurate results in an easy-to-read format, empowering underwriters to make more informed decisions.

Tragedy Strikes

Washington state was hit with heavy storms during the winter of 2022. For most in the state, it meant flooding, heavy snows, and other inconveniences. However, for properties located on precipitous slopes, it meant the potential for total devastation. Such was the case at one home in Seattle.

During one particularly dramatic scene, a home at the 2400 block of Perkins Lane W. in the Magnolia neighborhood slid off its foundation and lurched 15-20 feet down the hillside. According to the Seattle Fire Department’s report, “the steep slope area behind the house had slid likely as a result of high levels of precipitation, which resulted in the top floor of the structure partially collapsing on top of the daylight basement.”

Though landslides like this are rare, the position of the home in relation to the steep bluff made the property particularly susceptible. SFD was able to control the scene, stabilize the structure, and quickly extricate one of the homeowners who had become pinned under some of the debris. The two individuals in the home at the time both survived, but unfortunately, their dog perished during the event.

This event offers a fantastic opportunity to explore slope assessment strategies and highlight new technology to streamline this process for insurers. Let’s examine this property and see what we can learn.

Assessment of Slope

Using widely available tools, such as Google maps, we can make a preliminary assessment of the property.

The position of the home, as viewed from the overhead map, does not immediately tell the whole story. Shoreline is not always the same and, while erosion and other forces can create sheer cliffs and weak landmasses, it requires further investigation to ascertain the level of risk.

Viewed from the street, you can get a feel for how the home sits within the space. The home is obviously on a slight slope – it’s raised up above the street by several yards. However, once again, the picture is incomplete. The forested area behind the home could hide any size or scale of slope, but the limited scope of the street photography leaves much to be desired.

The topographic map shows the slope pretty well, but the home’s site is somewhat obscured. We get the general feel for the slope but lack the specific positionality of the property in question.

Moving away from Google Maps, other tools can further reinforce the property risk. For example, the USGS has a publicly accessible landslide inventory documenting trouble areas throughout the United States.

As indicated by the large red patches on the USGS map, there is a sizable landslide risk in the area. Furthermore, the USGS has published landslide hazard information specifically regarding the Magnolia neighborhood.

With all this information, insurers can make informed underwriting decisions to ensure properties they insure are adequately covered.

However, this research is time-consuming and much of it amounts to little more than eyeballing. Presented with a long list of properties, and only so many hours in a day, underwriters need a quicker way to assess slope.

Quick and Accurate

SlopeScout empowers underwriters to analyze slope with ease, enabling them to pinpoint structures geographically and in relation to the elevation of any property. Here is how it works.

The process starts by launching our elevation analysis interface. You’re greeted by a screen featuring a topographic map and an address input box. Let’s search for the Magnolia address which experienced the catastrophic landslide mentioned above.

Inputting the address takes us directly to the home in question. As you can see, each building footprint is outlined.

Clicking on “Start Slope Analysis” generates a bounding box around the selected building. This box includes the (A, B) and (C, D) lines intersecting at the home – everything within this box will be analyzed for elevation.

Slider bars enable you to alter the selected parameters of the bounding box; you can rotate it and change its width and length. For this example, let’s rotate it to be in line with the street and reduce the length and width to focus more specifically on the property in question. Additionally, you can add a unique description to each report in the “Report Notes” box.

Once you are satisfied with your selection, click “Run Analysis.” In under a minute, an SlopeScout Elevation Analysis report is generated from your selection.

Included in the SlopeScout Elevation Analysis report are the following items:

Report Summary: Basic details including the report generation date.

Slope Map: Displays the building’s footprint, bounding box axes, and slope degree map of the surrounding area.

Building Elevation Percent Slope: Reports slope percentages from different building edges (A, B, C, D), indicating terrain steepness and potential issues like erosion or drainage. Includes graphs showing elevation changes over distance (A-B and C-D), highlighting how the terrain rises or falls across the property (the dark blue section on the line graph indicates the selected building).

Additional Information:

  • MMI (Modified Mercalli Index): Earthquake intensity at the property.
  • Lahar Presence: Risk of mudflows from volcanic activity.
  • Soil Type: Impact of soil characteristics on earthquake effects.
  • Liquefaction Susceptibility: Risk of soil liquefying during an earthquake.
  • Tsunami Risk: Tsunami inundation area identification.
  • Distance to Fault: Proximity to fault lines and related seismic risks.
  • FEMA Flood Zone Designation: Flood zone status of the property.

From looking at the produced report, it becomes clear that this home sits in an extremely precipitous position. While the (A, B) line shows a small variation in elevation, the (C, D) line illuminates a much greater change. From top to bottom (the backside of the property to the front), there is an elevation change of over 100 feet, with a nearly 75% slope for over half of the selected area. That is a tremendous slope!

Conclusion

Current and readily available methods of slope determination are effective but labor-intensive and require specialized training to review.

Now there is a much faster and more accurate way to do things as demonstrated by using SlopeScout – all it takes is an address with a building on it and a few clicks, and you gain total understanding of a property’s elevation changes.

Learn more about WSRB and SlopeScout.

Unlocking Revenue Potential Through Niche Markets in a Competitive Landscape

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When it comes to standing out in the crowded insurance market, specializing in a niche can be your agency’s secret weapon. While many agents strive to cast a wide net, focusing on a specific sector or client type often yields better results. It’s a strategy that not only helps you differentiate, but also deepens client relationships.

Start by exploring your existing book of business. Patterns often reveal themselves: perhaps you’ve worked with a surprising number of contractors, or maybe you’ve found success insuring local restaurants. These niches can be springboards for building your expertise. From there, research broader trends. For instance, renewable energy businesses and green construction projects are gaining momentum, while gig economy professionals often require unique coverage solutions.

Once you’ve identified a niche, establishing your credibility is crucial. Instead of diving into flashy campaigns, focus on creating meaningful connections within the niche. Attend industry-specific events, join trade associations, or simply engage with relevant online communities. Clients in specialized markets often value advisors who understand their specific challenges and goals.

Don’t overlook the power of partnerships. Collaborating with carriers that specialize in your niche or aligning with complementary businesses can provide invaluable resources. For instance, a partnership with an organization offering certifications for green building might lead to referrals for insuring environmentally friendly projects.

Finally, measure and adapt. Success in a niche isn’t about perfection—it’s about progress. Track metrics like retention rates and client acquisition costs to understand what’s working and where adjustments are needed. Over time, your reputation as a niche expert will not only bring in clients, but also strengthen your position in an increasingly competitive industry.

Learn more about SIAA.

Harford Mutual Insurance Group Announces Leadership Changes

Harford Mutual Insurance Group has announced leadership changes to strengthen and support its strategic business initiatives.

Shane Crockett, CPCU, PMP, AFIS, has joined Harford Mutual as Vice President, Chief Underwriting Officer. He will be responsible for developing underwriting best practices and strategies to support all business with a focus on achieving consistent underwriting profitability.

Crockett brings over 15 years of experience in insurance underwriting and leadership. Prior to joining Harford Mutual, he served as Senior Director, Underwriting and Production, Agriculture for Markel, a global specialty insurance provider. Crockett has also held roles at Liberty Mutual, including Vice President, Regional Underwriting Manager – Mid-Atlantic Region. Crockett earned his bachelor’s degree from the United States Naval Academy and his Master of Business Administration from University of Maryland, College Park.

Bryan Yekstat, CPCU, AIC, has been promoted to Assistant Vice President, Claims, responsible for ensuring efficient claims handling and enhancing operational processes.

Yekstat joined Harford Mutual in 2011 as a Claims Representative. He’s held roles of increasing seniority, most recently as Director of Claims, Workers’ Compensation. Yekstat earned his Bachelor of Business Administration degree from Salisbury University.

Matthew Summerell, CPCU, FLMI, AAI, has been promoted to Assistant Vice President, Business Development. In this role, he will lead the creation and execution of Harford Mutual’s comprehensive Business Development strategy, cultivate strategic partnerships, and advance growth opportunities across the states Harford Mutual serves.

Summerell joined Harford Mutual in 2018, serving most recently as Director of Business Development. Summerell has more than 20 years of insurance industry experience, holding roles as Senior Territory Manager at Liberty Mutual Insurance and Marketing Manager at Central Mutual Insurance Company. Summerell earned his bachelor’s degree from Appalachian State University.

Craig White has joined Harford Mutual as Director of Information Security. White will focus on strengthening safeguards for company systems, leading efforts to mitigate cybersecurity threats, and overseeing the development and implementation of proactive security strategies.

White brings over 17 years of experience in the information security and technology sector. Before joining Harford Mutual, he was with Tower Federal Credit Union, where he held the roles of Manager of Technical Services, Manager of Information Security and most recently Assistant Vice President of Information Security. White holds a bachelor’s degree in cybersecurity from University of Maryland University College and a master’s degree in information security and assurance from Norwich University.

Learn more about Harford Mutual Insurance Group.

Builders Mutual Announces Patrick Hannah as Vice President/General Counsel and Corporate Secretary

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Builders Mutual, a leading writer of insurance for the construction industry, has announced that Patrick Hannah, Esq., has been named Vice President/General Counsel and Corporate Secretary.

Hannah joins Builders Mutual with more than 35 years of experience in government affairs and the financial services industry. Most recently, he spent 17 years as Senior Corporate Counsel for Liberty Mutual in the Southeast. In this role, he was the key contact for all Insurance Commissioners and Departments of Insurance. He managed legislative and regulatory matters across ten jurisdictions, with regulatory oversight involving more than $5 billion in premiums.

“We are thrilled to add such an experienced and accomplished individual to our Executive Team,” said Builders Mutual CEO Mike Gerber. “We are confident that Patrick’s expertise and leadership will strengthen our position in the areas of legal operations, regulatory compliance, and corporate governance.”

Hannah’s career also includes significant litigation experience in complex product liability defense, as well as distinguished public service, having served in The White House’s Office of Legal Counsel and in the North Carolina General Assembly Office of the President Pro-Tem.

In addition, Patrick Hannah is also a passionate leader in his community. He currently serves as a Board Member and Immediate Past Chairman of the Raleigh-Durham International Airport Authority, where he guided the airport’s strategic planning efforts during and after the COVID-19 pandemic. He has also chaired the Durham Area Transit Authority and continues to contribute as a Board Member of the Go Triangle Board of Trustees, the Truist Bank – Triangle Local Advisory Board, and as an Executive Committee Member of the Capital Area Metropolitan Planning Organization (CAMPO).

Learn more about Builders Mutual at buildersmutual.com.

5 Simple Ways to Elevate Your Insurance Business in 2025

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It’s 2025, and, let’s face it, selling insurance isn’t getting easier. What helps insurance agencies stand out from the crowd to wow their customers and earn more business? Our experts have their fingers on the pulse of what matters most to the insurance industry this year.

So, what does matter to your customers – and how can you help meet their needs in an ever-changing landscape? Here are our five simple solutions to maximize your business this year:

1. Build Trust by Using Your Insurance Business Brand on IPFS Communications

Your customers want to feel like they have a personalized experience every step of the way. Co-branding or white labeling important communications they receive is an easy way to build trust and highlight your brand.

Custom Branding:

  • Creates brand awareness and recognition.
  • Drives more efficient outcomes by creating a cohesive user experience.
  • Confirms that insureds receive consistent messaging.

2. Streamline Your Quoting Process

Creating efficiencies matters in a fast-moving world where people expect immediate answers to their most pressing questions. Online quoting helps solve that problem, giving you easy access to simplify how you manage quotes in your insurance business.

Online Quoting:

  • Meets your customers where they’re at – online, by email, or by phone.
  • Allows you to view, amend, and access quotes at the tip of your fingers.
  • Automates your processes so you can generate quotes with ease.

3. Digitize Signature Collection from Your Insureds

Now, more than ever, people are looking for convenience in managing the small things – like signing and delivering documents that once required an ink pen and a stamp. Start the new year ahead of the game by digitizing the process of collecting signatures from your insurance customers.

eSignature Capabilities:

  • Allow you to decrease turnaround time and reduce paperwork.
  • Meet your customers wherever they are without the need for extra appointments or meetings.
  • Automate email delivery to specific addresses in your organization from any device at any time.

4. Implement Cancellation Avoidance Tools

Schedules are busy, and your customers are often pulled into many different directions trying to manage their businesses. Mistakes happen, and sometimes payments are missed. You can help your insureds avoid cancellation due to non-payment by implementing simple solutions designed to preserve policies.

Cancellation Avoidance Tools:

  • Help customers stay on track with timely payment due date reminders.
  • Connect with insureds on the go – via text message and by email.
  • Provide added insight to agents with impending cancellation reports and the ability to place accounts on hold.

5. Automate Your Back Office Management

The holidays might be over, but it’s not too late to treat yourself to the gift of extra time – and energy – so you can focus on doing what you do best…selling policies. Technology can sometimes feel needlessly complicated, but automating your process is much easier than you think.

Integrations:

  • Allow you to eliminate busy work and focus on customer needs.
  • Provide powerful reporting, automated data entry, and tracking opportunities with minimal manual intervention.
  • Make your daily tasks more efficient.

These five simple tools will transform the way you do business in 2025. We’re here to help you make the most out of your experience. With IPFS, you can leverage the power of One Platform from North America’s leading premium finance provider and offer your insured customers unparalleled flexibility and an experience uniquely tailored to meet their needs. With IPFS, you have One Partner to help you generate revenue, automate processes, and enhance customer experiences with a single solution expertly designed for you.

Learn more about IPFS.

Harford Mutual VP, CMO Stacey A. Rebbert Appointed to Maryland Commission for Women

Harford Mutual Insurance Group Vice President & Chief Marketing Officer Stacey A. Rebbert has been appointed by Governor Wes Moore to the Maryland Commission for Women. She was sworn in at the Circuit Court of Harford County. She will serve on the Advocacy and Outreach Committee and is currently the only commissioner representing Harford County.

Rebbert completed six years of service on the Harford County Commission for Women, including a final year as Chair, ending June 2024. During her time on the commission, she championed initiatives like the Leading Women scholarship program for young women in grades 7 – 12, as well as awareness campaigns for domestic violence and breast cancer.

Earlier this year, Rebbert received the ATHENA Leadership Award. The ATHENA Awards are presented to individuals who demonstrate exemplary leadership in their career, provide service to the community in a meaningful way, and assist women to achieve their full leadership potential. Additionally, she was named one of Maryland’s Top 100 Women by The Daily Record, a recognition she also received in 2022.

Rebbert is a Towson University graduate and in 2020, completed the Towson University Professional Leadership Program for Women. She currently serves as a corporate mentor for Towson University’s Outstanding Young Women Leaders Program and as an annual mentor for the Towson University Northeast campus graduating seniors’ program.

In addition, Rebbert serves as a board member for the Boys & Girls Clubs of Harford & Cecil Counties. She is currently on the Resource Development Committee for the organization, helping to develop a new strategic plan for the Clubs as they expand into Kent and Queen Anne’s counties.

As Vice President and Chief Marketing Officer at Harford Mutual Insurance Group, Stacey A. Rebbert is deeply involved in the company’s philanthropic efforts, serving on Harford Mutual’s Giving Committee. She also serves as a mentor for the company’s Inclusion, Diversity, and Opportunity Committee (IDOC) and Innovation Chamber.

The Iroquois Group Changes Its Name to Ironpeak

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The Iroquois Group has changed its name to Ironpeak, to better reflect the organization’s national scale and significant growth. As part of the name change, the company has launched a new logo and visual identity, along with an updated website and user-experience.

“This is an important moment in the evolution of our organization,” said Laurie Branch, CEO and president.

“As we’ve grown and expanded, we wanted a new name and a brand to support our ambitions — and better reflect the unique spirit of our fiercely independent network. Our name might have changed, but nothing else has; our commitment to our Members and carrier partners remains steadfast as we build success together.”

Ironpeak, an independent, family-owned organization, is one of the oldest, largest and most innovative networks of P&C agencies in the country, championing the success of 2,800+ Members in 48 states.

For more information, go to Ironpeak.com.

Builders Mutual Insurance Agents Named 2024 Emerging Leaders

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Five insurance agents from Builders Mutual were named to the 2024 Class of Emerging Leaders by the American Property Casualty Insurance Association (APCIA).

Mac Bell, Stacey Kitchen, Marsha Mayo, Vanessa Ortiz, and Elizabeth Woods were among 201 high performing insurance professionals from more than 80 different insurance companies and organizations across a broad spectrum of the industry that were welcomed into the class.

The 2024 Class of Emerging Leaders are making a significant impact on business transformation, data, artificial intelligence, privacy and tech innovations, the new shape of work, customer service, legal and regulatory issues, societal issues, diversity, equity, and inclusion, philanthropic work, and so much more.

The rising stars were invited to attend the 2024 Emerging Leaders Conference February 4-6, 2024 in San Antonio, Texas, which is held in conjunction with Insurance Careers Month in February.

The conference, hosted by APCIA, the Insurance Careers Movement (ICM), and AM Best, is designed to bring together and recognize exceptional rising stars in the insurance industry. It provides insights to executive leadership, unique networking opportunities, and a focus on professional as well as personal development.

“The Emerging Leaders Conference has quickly become the premier event to recognize and develop exceptional talent within the industry,” said David A. Sampson, president and CEO of APCIA. “Now in its 6th year, APCIA is proud to continue our partnership with AM Best to bring together the industry’s future leaders for a dynamic professional development and networking event.”

“AM Best is excited to once again support the Emerging Leaders Conference,” said Matt Mosher, president and CEO of AM Best. “Cultivating talent and leadership is critical to the future success of the industry and the companies within it. This year’s Class of Emerging Leaders demonstrates that the industry is well-positioned to navigate the challenges ahead.”

“Executives in the insurance industry are prioritizing talent recognition and retention strategies, which is demonstrated by the record number of nominations the 2024 Emerging Leaders program received,” said Marguerite Tortorello, Managing Director of the Insurance Careers Movement. “As the program celebrates its 6th year, we are approaching a significant milestone of nearly 1,000 Emerging Leaders alumni. This special group of Emerging Leaders alumni are helping to pave the way for innovation and success as they continue to grow in their career.”

The insurance industry is demonstrating their commitment and investment in rising stars through their support of the Emerging Leaders Conference. Emerging Leaders Conference sponsors include American Contractors Insurance Group, Argo Group US, AXA XL, Crum & Forster, CSAA Insurance Group, Faegre Drinker Biddle & Reath, the Jacobson Group, Johnson Lambert, Munich Re, NJM Insurance Group, Sentry, Society Insurance, and Texas Farm Bureau Insurance Companies.