The Iroquois Group has changed its name to Ironpeak, to better reflect the organization’s national scale and significant growth. As part of the name change, the company has launched a new logo and visual identity, along with an updated website and user-experience.

“This is an important moment in the evolution of our organization,” said Laurie Branch, CEO and president.

“As we’ve grown and expanded, we wanted a new name and a brand to support our ambitions — and better reflect the unique spirit of our fiercely independent network. Our name might have changed, but nothing else has; our commitment to our Members and carrier partners remains steadfast as we build success together.”

Ironpeak, an independent, family-owned organization, is one of the oldest, largest and most innovative networks of P&C agencies in the country, championing the success of 2,800+ Members in 48 states.

For more information, go to Ironpeak.com.